Look Beyond the Score



Starting with a dream. Fueled by a passion to help students. Realized through people and organizations believing in a vision to create a space that fosters innovation and inclusion. The Center of Sport Business and Analytics lives in the hearts and minds of those who know that we should "look beyond the score."

Deborah Stroman

  • 1st Black scholarship-athlete (women's basketball) at the University of Virginia

  • 1st Black women's coach at the University of North Carolina  (M.A. Sports Administration)

  • PhD, Business Leadership and Organizational Behavior

  • Faculty, University of North Carolina

  • I believe in the investment in young people. NBA Math Hoops is the bridge to STEM. Support us!

  • A successful life after sports requires intention and advocacy. The NFL Alumni Association completes the dream for many. 

  • Learn more at www.dstroman.com  

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What We Offer

Football Analytics Seminar

Special event held at the Super Bowl!

Consulting services for former elite athletes transitioning to a career, entrepreneurship and/or an academic degree.


​CSBA offers an environment of innovation and inclusion with our educational events. We believe in a setting that promotes full engagement for all level of learners and participants. 

  • Flashship Event: Basketball Analytics Summit 

  • Cover 2: Football Analytics Seminar

  • Project Touchdown! - Experiential Education at the College Football National Championship Game

  • Coming Soon! MiSBAS - Minor League Baseball Analytics Seminar

  • Coming Soon! Carolina Sport Court - Pitch competition for new ventures

  • Analytics Learning Academy - Intro to data analysis and visualization tools

  • No Shortcuts: A Town Hall on Positive Mental Health &  Behavior Tools for Athletic Success

  • Strategic and Purposeful Athletic & Race Colloquy (SPARC) - An Understanding of Structural Inequities in the Sport Industry

  • Life After Sports with Effective Results (LASER) - Transition Consulting for Elite Athletes



Our Vision

Amidst a time of rapid change and disruption, we envision a sport industry that maximizes the gifts and passion of each community member to foster cooperation, creativity, respect, and unity with one another and the world.

Our Mission

Connect with and advocate for people and organizations creating equity, impact, and value in the sport industry.


The Center of Sport Business and Analytics officially relaunched on February 26, 2020.  Deborah Stroman, a University of North Carolina professor and entrepreneur, founded CSBA on the campus of the University of North Carolina in October of 2016 as an effort to instruct and counsel her students on the positive and innovative activities in the multibillion-dollar sport industry. National and local support was far-reaching. This reactivation expands the mission with new partnerships and formal engagement with additional local universities such as Duke, North Carolina Central, and North Carolina State. Stroman states, “It is not surprising that there is a lot excitement for efforts that combine our region’s academic excellence and leadership in sport business. Our corporate and small business community values wellness and athletics. The vast majority of alumni of our colleges are sport-centric. The Center will bring that passion to life with unique events that educate, examine challenges, and offer a platform for networking. We are very well-positioned and connected to make a difference here in North Carolina and in global markets.” 

CSBA seeks like-minded people to join us in the promotion of education and engagement in the sport industry domain. The university (students, staff, administrators, and faculty), corporate (C-Suite to the creatives who work in the field), non-profits (purposed to serve others through sport and wellness), and individuals (advisors, analytics, athletes, coaches, and front office) are all welcome!


Chi Nwogu (R), BAS Director 2018 and 2019


Nicho Stevens, Director of Social Media


Myles Robinson, Social Media Manager

Abigail Sherrod, Social Media Manager

Nikhil Arora, Analytics Special Assistant

Jaye Stackhouse, Social Media Manager

Amir Wright, SPARC Special Assistant


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Subscribe to LASER, No Shortcuts or SPARC

©2020 Stroman Athletic and Asset Management LLC